According to Global data, the beauty industry is the fastest growing sector in the UK with estimates that by 2022 it will be worth £26.7bn. With a number of them, we have been able to form a longer-term relationship that goes beyond a single post, and extends to having Alchimie become an integral part of their skincare rituals. In 2016, for example, the industry was expected to earn more than $62 billion in revenue. While Estée Lauder has been known to recruit ambassadors like Kendall Jenner, the brand has also worked with micro-influencers on YouTube and Instagram. They focus on finding the right brand for influencers while as being an influencer themselves. Ashley Boggs, a micro-influencer with 36,900 followers, posted a video to TikTok showing the results of using Urban Skin Rx’s Even Tone Cleansing Bar. They started from a university dorm and garden shed in June of 2015. Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. In fact, d id you know influencers account for up to 90% of Instagram engagement for cosmetics brands? Examples of Successful Beauty Influencer Marketing Brand Partnerships. 10 beauty influencer accounts that you'll learn something new from. And while you may not realize it, beauty and fashion brands heavily rely on us to do so. 5. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . Brands have recently shifted to micro-influencers, whose advantages we developed in this other article.Micro-influencers bring more engagement in the form of likes, comments and other signs that their audience is genuinely paying attention to what they have to say. Beauty influencers that love makeup and would love to work with a fun cosmetic line, this brand is looking for you. How ‘Micro-Influencers’ Can Work with Top Beauty Brands P1: with Nur of NurberXO: Beauty and the Vlog Podcast 78 Be sure to check out my FREE eBook : How to Create Impactful Content During COVID-19 Pandemic ! The most successful partnerships have been with micro-influencers as our brand is niche and not on the radar for the mega-influencers. And numerous brands have found success by using micro-influencer tactics — such as Swedish skincare brand Idun Minerals, which used a dedicated small-name influencer campaign to reach large numbers of new customers without a large marketing budget. With all that in mind, we should take a further look at the 11 beauty brands you should take example on for your influencer marketing strategy. But this is not the only reason beauty brands work with digital influencers on Instagram. How I found brands that collaborate with micro influencers Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . So far, in 2020, beauty, fashion and hospitality brands have implemented a variety of impressive macro-influencer strategies. Fashion Brands need YOUR help! Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Influencers have become the latest marketing strategy for brands all over the world. It’s thought that the work of beauty influencers has helped the cosmetics industry experience considerable growth in recent years. Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. Instagram influencers. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. Indeed, 96% of beauty brands are now on instagram. Rather than showing products exclusively on models, brands can help build trust by showing products on micro-influencers who are already are familiar to a segment of a brand’s followers. At this point in time, the power of the fashion influencer is a vital form of brand marketing. These numbers highlight the fact that beauty brands depend heavily on micro-influencers in their marketing strategy. How top brands have turned to macro-influencers in 2020. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. You can receive products to share with your followers and collaborating with Elizabeth Mott will certainly be as enjoyable as you make it. Providing brands with an easy, yet professional and cost-effective digital marketing solution, the use of micro and macro influencers and beauty influencers can leave lasting impressions on your brand. In our recent Influencer Marketing Report 2019, 32% of brands in the fashion, luxury and beauty industries claimed that Micro and Mid Tier influencers brought better connections with their target audiences. What makes the industry so powerful is the way it adapts to changing consumer trends - when it comes to influencer marketing its no different. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing, as well. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Micro-influencers: 10,000 – 50,000 followers. GET PAID. media@beautyclout.com. This beauty blogger and makeup artist (MUA) is highly sought after by brands… 10,000 members + ... Celebrity Influencers, Macro Influencers, and Micro Influencers. Influencers of all shapes and sizes from all over the world are welcome to apply. For instance, social media sites, as well as blogs help convey the story of your products easily. Today, more and more brands in this industry are collaborating with beauty micro-influencers (between 5,000 and 100,000 followers on social networks), as they are highly appreciated prescribers by Internet users. Let me break it down: Tiers: Nano-influencers: 1,000 – 10,000 followers. Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. Our Influencer Community Over 30,000 Influencers use BrandBacker to receive new opportunities. Small brands can get tuned in by following big name influencers – and seeing who the hard-hitters are following and engaging with! They are always searching Instagram, Youtube and other platforms for talent. With Huda Beauty being the juggernaut brand it is, it’s hard to remember that it started out as an influencer brand, too. This is often smaller brands that can’t pay influencers. ... A beautiful blend of her professional work, ... beauty brand consultant, blogger and YouTuber. While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. But big influencer names are not the only ones who can benefit from beauty and makeup promotions. Huda Kattan is a Dubai-based makeup artist who has a massive 22.5 million followers and is well-known for her approachable, easy-to-follow makeup tutorials. The action, it turned out, was happening elsewhere. Get paid to talk about awesome products from all types of beauty & fashion brands. These factors could include: Ease of relationship with an influencer, timeliness in an influencer’s communication and work, quality of influencer’s work and care for detail, and the ability for the influencer to meet or exceed a brand’s post requirements. That's why some beauty brands have begun transferring their ad dollars to a new subset of tastemakers: "microinfluencers." Based on your pre-set influencer campaign goals, it is critical to also assess other key factors of success when you are reporting. 43% of consumers follow beauty influencers, making them the second most popular type of influencer, just behind entertainers. Beauty Influencers Huda Kattan / @hudabeauty. Influencers with big audiences don’t necessarily translate to sales. CeraVe became one of the most mentioned skincare brands amongst Gen-Z due to its organic partnership with skinfluencer extraordinaire Hyram Yarbro. It hit five million views in the first 24 hours, and the brand hashtags #UrbanSkinRx and #UrbanRx racked up 30 million views in one week. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! Learn more about what sets up as a top global marketing and talent agency here. Connecting brands with the best beauty & fashion influencers to generate sales and clout. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . Pitch companies that collaborate with small influencers. Fashion. Your lifestyle and experiences also matter when it comes to beauty products. Connecting brands with all types of influencers across multiple social media platforms. Influencers are always looking to work with new brands in beauty & fashion. This may include how your products work on different faces, skin types, and much more. More than 700 million people worldwide use Instagram every month. Kairos Media is a full-service digital communications agency with content creation, influencer strategy, and media buying at the heart of what they do. Huda Kattan / Huda Beauty Glow Coco Hydrating Mist. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . This top-tier group of influencers are seen as celebrities, not only in the beauty world, but across a variety of different industries. They are the ones sending free product to Instagram influencers/small blogs. How beauty brands are meeting influencers in the virtual world “I have had to spend a lot more time putting out fires rather than designing since the lockdown started,” says Masaba Gupta. Our influencer categories include Beauty, Women's Fashion, Mommy, Menswear, Lifestyle, Food, Travel & many more! Beauty Clout is the influencer marketing platform for both micro-influencers and macro-influencers. Mid-tier influencers: 50,000 – 500,000 followers. For example, popular beauty brand @NYXCosmetics successfully uses relatable photos from influencers with fewer than 100k followers to promote products. You Might Also Be Interested In: How ‘Micro-Influencers’ Can Work with Top Beauty Brands – with NurberXO: Beauty and the Vlog Podcast 74 The reason you need influencer marketing is to ensure your beauty brand is shared digitally with a powerful story. Below are the types of influencers who can become a good match for beauty brands. In fact, many beauty brands are tapping micro-influencers who have a small but engaged following. Often times, you can see influencers working with them who have less than 10K followers. 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