We respect your privacy, and you can unsubscribe any time. One enthusiastic and satisfied listener even commented, “I will also try it, don’t mind a sponsored post one bit from you guys if they are like this.”, When asked about how well the overall campaign performed, Steinkrauss reported, “This is our first time experimenting with podcasts, and we’ve been pleased with the content developed and download results.”, Her biggest takeaway? Inspired by the classic sauces and marinades of China and Japan, with a deliciously kosher twist, Soy Vay was officially founded in 1982 and became an instant success. Wouldn’t have it any other way. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: Bits of garlic, real ginger and toasted sesame seeds swim in preservative-free soy sauce. The Soy Vay Way Since 1982: It's your basic Jewish boy meets Chinese girl story. I’m no food blogger. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. Dad’s party planning skills have reached a new level since he discovered Soy Vay. Mar 29, 2019 - Bring summer into the house with these fresh grilled steak, pineapple and mixed pepper kebabs. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. Cook on high for 3 to 4 hours or on low for 6 to 8 hours. Soy Vay is committed to making its website accessible for all users, and will continue to take steps necessary to ensure compliance with applicable laws. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Soy Vay created its Veri Veri Teriyaki sauce in 1984. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. Thereafter, “Jiang” was affected by the surroundings and climate of Japan, and amidst the development of Japanese Food Culture, this soy sauce was transformed into the soy sauce, “Shoyu”, a fermented seasoning unique to Japan, and in the late 1600s soy sauce production began near the present day city of Noda in Chiba Prefecture. They chose the medium because they knew their target audience listens. New look. Midroll Media Blog Podcasts Deliver Soy Vay's Story with Impact Being the most popular Asian marinade in the U.S. doesn't mean there still aren't masses of potential converts out there seeking unique flavors to make every ingredient more yummy. That’s why Clorox’s Soy Vay brand turned to podcasts. Soy Vay® has been mixing up Kosher sauces and marinades since 1982. They chose the medium because they knew their target audience listens. This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. El martes estuve en la Charla-Taller de Cylicon Valley, Story mapping, de la mano de beCodemyfriend. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. Get started with Soy Vay's collection of tasty recipes! Soy Vay came to us wanting a full rebrand of their site, which is always a fun project and probably the best assignment a client could ever give to an agency. Client : Clorox (Soy Vay) Agency : Swirl Position : Production (project, line, and post) and agency producer Description : Trying to unveil the amazing awesomeness… Soy Vay Veri Veri Teriyaki Marinade & Sauce. “I like the original a lot,” he said. Submissions without photos may not be accepted. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. Next Up In Originals Trump Is NOT Banning TikTok Because This Comedy Is TOO GOOD TO BAN! Add to online shopping list or grocery cart for Hannaford To Go. See more ideas about soy vay, teriyaki, recipes. The result – Soy Vay. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. Lately, though, I’ve been reading the labels on some new foods I’ve found. Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. While chicken and sauce are cooking, prepare the pineapple by: cutting the rind o ff, cutting into quarters, removing the core and slice; set aside. Wouldn't have it any other way. Please include at least one social/website link containing a recent photo of the actor. Rather, I’m all about stories. That's why Clorox's Soy Vay brand turned to podcasts. In the world of celebrities, Soy Vay was displayed in Eminem’s award-winning “Slim Shady” video. This Stuff is GOOD! Catch the culinary movement with Soy Vay at Brooklyn Taste Talks All-Star BBQ event! Others have packed it up and gone to Europe to market and trumpet the marinade to the uninitiated on that side of the world. “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). Posts about Chicken written by Meghan Brett. Soy Vay | We've been mixing up Kosher sauces and marinades since 1982. To reach our consumer, ” she explained spot, 'Asian Twist ' should. 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