We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. audience of potentially millions, tends to come packaged with entitlement, But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. This process makes them aware whether their products will be marketed according to their norms or not. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. It takes a lot of balls to send an email like that, if not much self-respect and dignity. And while the bikini poses under Their lifestyle. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. And it usually takes hours and hours worth of work to get a campaign to completion. Find out how we can help. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Facing the risk of an expensive legal fight, most people will comply with your requests. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. being driven, hard-working, motivated and willing to share your life with an Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. Not js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. considering working with an influencer. What to do if Facebook want to change your page template. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) waterfalls, the seductive drinking of wine or the impossible yoga poses on a Part 1. The trouble is that the same personality traits that lead to their background it. 2. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! personal “brand” and the creation of systems and automation that strips the If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. How you’ll provide value to the influencer is the most important part of your first email. Now I recommend her company all the time and feel good about doing so. Sorry, your blog cannot share posts by email. Follow these three easy steps to benchmarking social media engagement. fjs.parentNode.insertBefore(js, fjs); And checking who those followers are. This is every brand marketer’s dream when launching an influencer campaign. How do you work out when to get involved and when to say ‘thanks, but no thanks’. Where they are located. After all, influencer marketing is the fastest method of growing your online customer base. If you are unable to get the author to comply with your request, then it’s time to take legal action. Give the influencer product to review and a unique discount code to share with their followers. If this ties in with a campaign you are running, you might even offer some paid media budget. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … All of those tools are designed to manage expectations and prepare the … Instead, move onto the next influencer on your list. Builds familiarity with your prospect. It takes a lot of balls to send an email like that if not much self-respect and dignity. Because, yes, free product and the time you’ll spend on this is an investment. and accepted the offer. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. humanity out of the process of connecting yourself with a business. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. Because it’s not that simple. I do work with a couple of influencer networks with … only you give them free dinner, accommodation or clothes. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. Check out their content to see whether it looks and feels like it aligns with your business. Hopefully, you’ll have better luck this time. Say for example that you pitch a guest post. If the answer is ‘No’ then it’s considered to be paid promotion. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. If they don’t then it’s time to put the matter before a judge. Save my name, email, and site URL in my browser for next time I post a comment. Clearly states the purpose of getting in touch. Except the account was fake. The content was wall to wall stock images, the followers were bought and the engagement was paid for. Easy, right? DO send reminders, DON’T pester . Influencers are not, in or of themselves, a bad thing. (function(d, s, id) { Of course, this is an extreme example. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. A great outreach email does four things: 1. Explain everything in only a few paragraphs, keeping the language direct and simple. They are the creative director, not you. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … Having in place a good social media listening strategy for your … Learn how your comment data is processed. You’ve had a direct message from someone claiming to be an This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? If that's not your cup of tea, you can … Got a question? But it's not typically that easy. Give the influencer something to review and something to give away. is all about, there is a lot more to it. of them will ever care about your business at all. Not sure how to work this out? That’s not to say everyone you reach out to will respond positively. commenters that aren’t just posting sycophantic love and kisses and see what Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. that you are inserting your business in to their world. The While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. About the objectives which are covered or focused most by influencer creative agency advertising... 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